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Breast Cancer Foundation New Zealand is a not-for-profit charitable trust. We rely entirely on donations from the New Zealand public including personal donations, fundraising events and corporate partnerships for our work. In the early 1990s, five New Zealand doctors decided it was time to talk about breast cancer. They were sick of seeing patients turn up too late with cancers that could have been cured if they’d been found easier. One of the big problems was that women were embarrassed to talk about breast cancer, even with each other. In 1994, they founded The New Zealand Breast Cancer Foundation, and launched the first annual October Pink Ribbon Breast Cancer Awareness Campaign supported by Estée Lauder. Since then, many thousands of lives have been saved, thanks to education about breast cancer signs and symptoms, the introduction of NZ's mammogram screening programme (enabling earlier diagnosis), and advances in treatment. The name was changed from The New Zealand Breast Cancer Foundation to Breast Cancer Foundation New Zealand (BCFNZ) in 2017. BCFNZ has played a key part in many milestones in breast cancer awareness and treatment, through our funding of research and medical grants, our education and patient support programmes and our advocacy.